Insight

10 min read - Google has just expanded its AI Max framework to standard...

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9 min read - For years, eCommerce SEO rewarded scale. More category pages, more blog posts, more long-tail coverage. But the economics of organic growth are changing quickly. As AI reshapes how search engines evaluate and surface information, many brands are discovering that publishing more content no longer creates more visibility. In fact, excessive content is...

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10 min read - Something is shifting in eCommerce operations as merchants with no coding background are now building their own internal tools using natural language and AI coding assistants. Tasks that once required developers or clunky spreadsheets, from inventory alerts to pricing calculators and reporting dashboards, can now be created in an afternoon through simple...

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7 min read - If you rely on Google for eCommerce traffic, recent developments deserve your full attention. In a short period of time, three changes landed: a core update that reshuffled most search results, a new framework for how AI agents evaluate content, and a shift in how Google runs ads. Together, they point in the same direction. Google is no longer...

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9 min read - UBS analysts dropped a sobering forecast this week: more than 40,000 retail stores could close in the United States over the next five years. The drivers are familiar, accelerating eCommerce adoption (supercharged by AI), shifting consumer behaviour, and macro pressures from tariffs and immigration policy, but the scale of the projection demands that...

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9 min read - Two stories emerged this week that, taken together, paint a picture of a seismic shift in how eCommerce traffic will work over the next few years. The first: new Adobe data shows AI-driven traffic to U.S. retail sites is not only growing rapidly but converting at higher rates than traditional channels, including paid search. The second: OpenAI has begun...

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9 min read - For over two decades, the World Trade Organization (WTO) maintained a moratorium that kept tariffs away from "electronic transmissions," a catch-all term covering everything from downloaded software and ebooks to streaming content and SaaS subscriptions. At the WTO's March 2026 conference, member nations failed to extend that moratorium, and the implications...

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100 min read - As the eCommerce market grows faster than ever, many enterprises are launching their own digital stores. However, as businesses scale, many discover that their platform cannot effectively support high traffic volumes, streamline operations across teams, enable international selling, or power custom experiences across multiple storefronts and channels...

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49 min read - According to commercetools...

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57 min read - In fashion, conversion depends on whether customers can evaluate key aspects. The same product can be perceived differently depending on body type, styling, and personal preference. As a result, the purchase decision is more uncertain and harder to resolve. This guide combines benchmark data with On Tap’s...

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56 min read - As online stores grow, product catalogues often expand to hundreds or even thousands of SKUs. Without a clear system to organise and prioritise products, shoppers can quickly feel overwhelmed when browsing. When customers struggle to find the right product quickly, many simply leave and look for a store that makes the decision easier. ...

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43 min read - AI is being talked about everywhere in eCommerce right now. Platforms are adding it, your competitors are leading with it, and the industry press is full of predictions about what it will change next. According to ...

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17 min read - Many eCommerce stores rely on specialised development, integration, and hosting services to support critical operations, from custom modules and platform integrations to checkout performance, search, and infrastructure. When these capabilities expand, maintaining visibility into how the entire store performs in real operating conditions becomes increasingly...

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71 min read - What does a shopper do when your website shows them something irrelevant? They leave. In a market where ...

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58 min read - When visitors land on an online store, they need to quickly understand two things: what the store offers and where to find it. The system that enables this is eCommerce navigation. eCommerce navigation refers to the pathways that help visitors move through a store and reach the pages they need, including...

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63 min read - Most eCommerce businesses rely on performance data to guide decisions around marketing spend, conversion optimisation, and growth. Metrics such as revenue, sessions, and conversion rate are used to evaluate what is working and where improvements are needed. However, having access to data does not automatically...

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61 min read - Cart abandonment is one of the most closely watched metrics in eCommerce performance analysis. When shoppers add products to their cart but leave before completing the purchase, merchants naturally want to understand what may be preventing customers from finishing their order. Interpreting this metric...

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65 min read - On most eCommerce websites, a meaningful share of visitors use the search bar at some point in their journey. These users are typically more intent-driven. Instead of browsing categories, they are actively stating what they want, whether that is a specific product, a type of item, or a solution to a need. How effectively your site responds to that intent...

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45 min read - Checkout is the most decisive stage of the eCommerce conversion funnel. By the time a shopper reaches this step, purchase intent is already established. Yet industry research shows that approximately ...

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83 min read - You already have traffic coming to your store. The next growth lever is converting more of those visitors into customers. This guide focuses on practical, proven improvements you can apply directly to your existing eCommerce website, without needing a full redesign or complex experimentation. The tactics presented...

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